The Armani Café has a famous name, so many assume that it lives off of its location and lineage. Not quite so. The Armani Café is not only a place to "see and be seen," but also a place to get a great meal.

It's also a place to get free WiFi. TJ Douglas, one of the managers, saw the opportunity to increase the value of Armani Café to its clientele by installing NewburyOpen.net. Since the summer of 2003, the café-goers have been able to surf the web while meeting over lunch or chatting over drinks.